The Pharma Story
For clinical practice to change with the introduction of new medicines it’s clear that we need real evidence of the value each new medicine brings. However understanding this value is not always easy,...
View ArticleThe Need For Story
Jonathan Gottschal puts it well in the “Storytelling Animal” that history is a story we tell ourselves but its only from one viewpoint and the future is a story we tell ourselves that we want to come...
View ArticleBuilding Brand Fans with Storytelling
At the center of all marketers’ brand ambitions sits the hope of creating a fan base. All brands have customers, the people that buy the brand, but few have a substantial fan base. The difference...
View ArticleDemonstrating the Simplicity of Storytelling
Lev Kuleshov edited a montage of pictures together to tell three different stories. The Russian was praised for his film and the actor for the way he was able to express different emotions. What the...
View ArticleNotes on Stories
Some brief notes/ quotes from John Yorke‘s great new book on storytelling ” Into the woods”. Confrontation is at the heart of stories. Stories place us on the same wavelength. We live what our...
View ArticleInisights and Stories Build Authentic Brands
The Connected Brand One of the hardest aspects of marketing is to deliver consistent and clear brand communications. Getting a simple brand truth that is central to creating a clear understanding of a...
View ArticleEmotional Positioning: Fact or Fiction
Some people write about the conspiracy of emotional positioning. Apparently it upsets their sense of order in the world. Apparently is just a ruse by advertising agencies to print money and has no...
View ArticleThe Sound of Falling Words- A Story of Telling.
Did you ever stop to think what happens to the billions of words spoken everyday? What happens to the words that don’t get heard? How long will they live for and do they make a noise when they fall on...
View ArticleChoice, Freedom and Happiness Stories
In the last edition of MISC magazine I read the article by Paul Isakson on “ Truth, Beauty and Transformation” as the central themes for brand stories. I agree with Paul that these are essential...
View ArticleEmotion and Reason in Marketing-Choosing Your Brand Story
“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne
View ArticleHistory
Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we tell about yesterday. Reality only exists now, the rest is just a story. So we live all...
View ArticleStories Inside Healthcare
Acute and chronic illnesses should be thought differently. Especially in chronic conditions Storytelling may aid the goals and path of therapy.
View ArticleDog’s Life A Story of Meaningful Change Living with COPD
I’m proud to have created this short animation with Make Believe UK. It’s now being used by the COPD Foundation to explain what living with COPD is like to people and those around them. It’s the story...
View ArticleFeeling The Story
Sometimes it’s difficult for people to understand the ubiquitous nature of stories. Why do we like them so much and why are there so may similar stories across the world? When you look at the...
View ArticleMore on Neuroscience
http://www.neurokarmaproject.com/anxiety/banishanxiety/ Nice article explaining more of the neuroscience of happiness and success.
View ArticleThings That Can Kill You- A New Short Film From Joe Macantonio
Great story well shot and told.
View ArticlePatient Stories Lead Healthcare Design
“Patient Centricity” is a byproduct of business schools who taught Pharmaceutical clients about how customer centricity changed the retail business over the last twenty years and how it should be...
View Article
More Pages to Explore .....