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Channel: Storytelling – Storytelling Brands
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The Pharma Story

For clinical practice to change with the introduction of new medicines it’s clear that we need real evidence of the value each new medicine brings. However understanding this value is not always easy,...

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The Need For Story

Jonathan Gottschal puts it well in the “Storytelling Animal” that history is a story we tell ourselves but its only from one viewpoint  and the future is a story we tell ourselves that we want to come...

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Building Brand Fans with Storytelling

At the center of all marketers’ brand ambitions sits the hope of creating a fan base. All brands have customers, the people that buy the brand, but few have a substantial fan base. The difference...

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Demonstrating the Simplicity of Storytelling

Lev Kuleshov edited a montage of pictures together to tell three different stories. The Russian  was praised for his film and the actor for the way he was able to express different emotions. What the...

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Notes on Stories

Some brief notes/ quotes from John Yorke‘s great new book on storytelling ” Into the woods”. Confrontation is at the heart of stories. Stories place us on the same wavelength. We live what our...

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Inisights and Stories Build Authentic Brands

The Connected Brand  One of the hardest aspects of marketing is to deliver consistent and clear brand communications. Getting a simple brand truth that is central to creating a clear understanding of a...

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Emotional Positioning: Fact or Fiction

Some people write about the conspiracy of emotional positioning. Apparently it upsets their sense of order in the world. Apparently is just a ruse by advertising agencies to print money and has no...

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The Sound of Falling Words- A Story of Telling.

Did you ever stop to think what happens to the billions of words spoken everyday? What happens to the words that don’t get heard? How long will they live for and do they make a noise when they fall on...

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Choice, Freedom and Happiness Stories

In the last edition of MISC magazine I read the article by Paul Isakson on “ Truth, Beauty and Transformation” as the central themes for brand stories.  I agree with Paul that these are essential...

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Emotion and Reason in Marketing-Choosing Your Brand Story

“The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.” Donald Calne

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History

Its funny History is hiSTORY. Some would say the future is a story we tell about tomorrow. History is a tale we  tell about yesterday. Reality only exists now, the rest is just a story. So we live all...

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Stories Inside Healthcare

Acute and chronic illnesses should be thought differently. Especially in chronic conditions Storytelling may aid the goals and path of therapy.

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Dog’s Life A Story of Meaningful Change Living with COPD

I’m proud to have created this short animation with Make Believe UK. It’s now being used by the COPD Foundation to explain what living with COPD is like to people and those around them. It’s the story...

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Feeling The Story

Sometimes it’s difficult for people to understand the ubiquitous nature of stories. Why do we like them so much and why are there so may similar stories across the world? When you look at the...

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More on Neuroscience

http://www.neurokarmaproject.com/anxiety/banishanxiety/ Nice article explaining more of the neuroscience of happiness and success.

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Things That Can Kill You- A New Short Film From Joe Macantonio

Great story well shot and told.

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Patient Stories Lead Healthcare Design

“Patient Centricity” is a byproduct of business schools who taught Pharmaceutical clients about how customer centricity changed the retail business over the last twenty years and how it should be...

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